Quenching Zambia's Thirst: The Rise of Bottled Water
In a nation where water is not just a commodity but a necessity, Zambia’s bottled water market has experienced a notable surge in recent years, reaching a revenue of US$106.8 million in 2023. While global comparisons might place Zambia’s figures in perspective, the growth and trajectory of this market tell a compelling story of changing lifestyles, evolving preferences, and a commitment to quality.
Despite a projected slight annual decrease of -0.26% between 2023 and 2027, the rise in revenue signifies a fundamental shift in how Zambians perceive and consume water. The average per capita revenue of US$5.33 in 2023 showcases the increasing importance of bottled water in the country’s beverage consumption habits.
One of the driving forces behind this surge is the rapid urbanization in Zambia. As cities grow and lifestyles change, there’s an amplified need for safe and reliable drinking water. With growing concerns about water safety and quality, bottled water has emerged as a trustworthy solution, meeting the needs of a populace eager for healthier options.
Volume and Consumption Predictions
The projected volume of the bottled water market, expected to reach 399.6 million liters by 2027, demonstrates the anticipated steady demand for quality drinking water. Even with a slight decrease in volume growth anticipated in 2024, the per capita consumption of 18.85 liters in 2023 signifies a significant reliance on bottled water as a preferred choice.
The Global Players Making Waves
Globally renowned brand manufacturers like Nestlé (San Pellegrino, Vittel, Arrowhead), Danone (Volvic, Evian), and the Coca-Cola Company (Bonaqua, Apollinaris) have established a notable presence in Zambia’s bottled water market. Their offerings not only provide diverse choices but also set high standards for quality and purity, contributing to the market’s growth.
As out-of-home consumption is projected to account for a small yet noticeable percentage of spending and volume consumption by 2027, it’s clear that bottled water is not just a household staple but also a preferred option in public spaces like bars and restaurants.
In conclusion, Zambia’s bottled water market represents more than just a commercial success. It symbolizes a response to the evolving needs of a population embracing healthier choices, ensuring access to safe drinking water, and fostering a sense of trust in the beverages they consume.
The journey of Zambia’s bottled water market is an inspiring testament to adaptability, quality consciousness, and the commitment to ensuring every Zambian has access to safe and refreshing hydration.
